In Georgia, the local spice producer company „Ojakhuri“ is recording sales growth while maintaining its customer-oriented strategy.

According to the company’s Marketing and Public Relations Manager, Salome Neparidze, sales are expected to grow by around 15% by the end of the year, which is the result of customer loyalty and a quality-focused strategy.

„Our daily goal is to deliver clean, healthy, and natural products to consumers. Demand for locally produced goods is steadily increasing, and this trend is especially noticeable in the healthy product line – including chia, flaxseed, and sesame. Based on the latest data, we have recorded a 10% growth in these three categories compared to last year“, said Salome Neparidze.

She added that the „Ojakhuri“ team is constantly working on expanding its assortment. In the near future, new products will be introduced to the market, further strengthening the company’s position.

„Our company fully meets market demands. By maintaining high standards and expanding our partner network, we are creating an environment where trust and quality are the main values“, - Neparidze said.

According to „Ojakhuri“, sales are geographically led by Tbilisi, although there is seasonally high demand in the Adjara region.

„The company’s strategy includes expanding both its product portfolio and partner network. Recently, „Ojakhuri“ products have become available in top traditional markets, supermarkets, as well as fruit, vegetable, and meat outlets. Additionally, an important partnership has been established with the SOCAR network, where „Ojakhuri’s“ premium-quality mustard is used in hot dogs. The spice market is becoming increasingly dynamic. We are ready to be at the forefront of these processes, closer to the consumer, with healthier choices and innovative approaches“, - said „Ojakhuri’s“ Marketing and Public Relations Manager, Salome Neparidze.