Amid Rising Demand, Spice Manufacturer Ojakhuri Considers Expanding into Export Markets

As Salome Neparidze, Marketing and PR Manager of the company, told Business Insider Georgia, demand for Ojakhuri spices is increasing both locally and internationally, and the company is responding accordingly by planning to scale up production.

„Every year, demand for Georgian and natural products grows in both local and international markets. The international market holds great potential, which is why we are planning to acquire new equipment. This will enable the company to increase production capacity and fully meet the needs of various export markets. As for the local market, our priority is stability and at least a 10% growth in sales“, - said Salome Neparidze.

Currently, Ojakhuri collaborates with several export destinations, including the USA, Canada, France, and the UK. The company has been operating in the market for 15 years and is gradually expanding its export activities.

Regarding 2024, the company states that the past year was intense, full of challenges, and ultimately successful.

„2024 was labor-intensive but fruitful. I would like to highlight a few important projects. One of our key initiatives that we launched in 2024—and which proved successful—was our partnership with Glovo. We ran a several-month campaign that made it more convenient for customers to purchase our products online. Although our spices are available in both large and small chain supermarkets, the additional option of online purchasing turned out to be very valuable for our customers. This year, we also plan to test other online marketplaces and delivery services“, - the company representatives noted.

In addition, Ojakhuri actively participates in international exhibitions and events. In 2024, the company donated its products free of charge to a charitable event held in Frankfurt, thereby contributing to the strengthening of its reputation as a socially responsible brand. All proceeds from the sale of the products went toward charitable causes.

It is also worth noting that recently, Ojakhuri introduced a premium line of smoked spices to the market. The new product line includes smoked tomato, smoked coriander, smoked onion flakes, and smoked paprika, which are currently available in Goodwill and Fresco supermarket chains.